Caroline Warnes on The Fractional CMO Podcast: From Strategy to Visibility for Marketers and Leaders

I recently joined Simon Dell from Cemoh on The Fractional CMO Podcast to talk about something almost every founder and marketing leader wrestles with: how to stay visible and relevant when the internet is full of content that sounds the same.

It was a fun, fast conversation that covered the practical realities of content today, especially for anyone running long sales cycles and trying to demonstrate results without burning out.

Watch the full episode of The Fractional CMO Podcast with Simon Dell from Cemoh

We spoke about how to use LinkedIn more intentionally and why your content needs to serve people who are already problem-aware, not just those discovering you for the first time. We also dug into the role content plays across multi-month sales processes, and how teams can repurpose what they already have for third-party channels instead of constantly starting from scratch.

AI came up as well, of course. I shared why visibility matters more than ever, and how teams can stay front-of-mind even when timelines are tight and resources are thin. Authenticity was a recurring theme, particularly in the context of writing that sounds like a person is speaking, not a bot.

If you're looking to get started with content or to lift the standard without overcomplicating the process, the episode is worth a listen. We tried to keep it grounded, practical and focused on what actually works in the wild for fractional marketers, CMOs and leaders.

Always happy to exchange thoughts on any of these topics, so reach out if you'd like to chat.