AI has collapsed content cycles and exposed gaps in marketing leadership models that were built for slower workflows. Strong AI content governance now sits at the centre of CMO accountability, shaping how organisations maintain coherence, manage risk and protect credibility.

Caroline Warnes joined The Fractional CMO Podcast to discuss LinkedIn strategy, long-cycle B2B content, repurposing and staying visible in an AI-heavy landscape.

Ever wondered how your conversations with an AI evolve over time? I ran a small experiment with ChatGPT and ended up with a surprisingly accurate snapshot of how my own use of AI has changed: from quick copy tweaks to full editorial systems, product development and the occasional cat-related mystery.

Not all thought leaders sit in the executive suite. Many are SMEs with the insight and judgement to shape how an industry thinks. This piece helps CMOs find those voices, elevate them and build a thought leadership program that audiences trust.

Building a founder brand is not about self-promotion - it's about trust. Here's why it's time to sart showing up online with confidence and authenticity, and how you can do it.