Fractional has become the corporate buzzword of 2025: fractional CFOs, fractional CMOs, fractional HR. At this rate, executive leadership...

Back in 2021, a B2B content calendar felt like a differentiator. Today, it is critical infrastructure. With AI fuelling more content than ever, the challenge is not creation but coordination. Calendars now act as the glue that keeps sales, marketing, SMEs and leadership aligned — ensuring campaigns stay strategic and outputs don’t unravel into noise.

Most B2B marketers use brand voice and format prompts, but skip the one that makes AI outputs sound human — a style prompt. Without it, your content risks blending into the AI crowd and eroding trust. Learn why a great style prompt belongs in every AI toolkit, and how to combine it with strong foundations and human review for content that stands out.

Most AI prompts for blog ideas produce generic, serviceable lists. By adding audience and timing details — for example, “What are senior Australian B2B marketers asking you about right now?” — you can generate timely, market-relevant topics. This simple ChatGPT prompt hack delivers audience-specific ideas in minutes, giving you a lightweight alternative to costly intent data tools for sharper B2B content planning.

B2B marketers are producing more content than ever — but sales still isn’t using it. This post explores the real causes of the content activation gap, why AI may be making it worse, and what needs to change across people, process and tools to fix it. If your content isn’t getting picked up, the problem isn’t just what you’re creating — it’s how it moves.