Most B2B marketers use brand voice and format prompts, but skip the one that makes AI outputs sound human — a style prompt. Without it, your content risks blending into the AI crowd and eroding trust. Learn why a great style prompt belongs in every AI toolkit, and how to combine it with strong foundations and human review for content that stands out.

Most AI prompts for blog ideas produce generic, serviceable lists. By adding audience and timing details — for example, “What are senior Australian B2B marketers asking you about right now?” — you can generate timely, market-relevant topics. This simple ChatGPT prompt hack delivers audience-specific ideas in minutes, giving you a lightweight alternative to costly intent data tools for sharper B2B content planning.

B2B marketers are producing more content than ever — but sales still isn’t using it. This post explores the real causes of the content activation gap, why AI may be making it worse, and what needs to change across people, process and tools to fix it. If your content isn’t getting picked up, the problem isn’t just what you’re creating — it’s how it moves.

LLM-powered tools like ChatGPT and Google SGE are changing how content is discovered. It is no longer about isolated pages — it is about patterns, consistency and credibility across your site. This post explores why brand storytelling and content structure now matter more than ever for B2B marketers.

As AI reshapes content production, strong editorial judgement is more important than ever. This article explores what most content job descriptions miss in 2025—from fact-checking and brand alignment to strategic oversight. Learn what to look for in a modern Head of Content and why this role now demands seniority, not just speed. Ideal for marketers, founders and hiring leads building AI-era content teams.