Building a founder brand is not about self-promotion - it's about trust. Here's why it's time to sart showing up online with confidence and authenticity, and how you can do it.

LinkedIn strategy for founders in 2025 isn’t about chasing the algorithm. Discover four out-of-the-box moves to cut through the noise: send better signals, build micro-communities, make content compound and treat authenticity as your moat. Practical steps for startup and scale-up founders who want LinkedIn to drive growth, capital and talent.

Your investor pitch deck convinces investors. But scaling a business means turning that idea into a content strategy that connects with customers, employees, and partners. Here’s how to bridge the gap.

Should founders prioritise quick wins or brand? Discover how scale-ups can build trust while chasing traction with a strategy that does both.