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Caroline Warnes on The Fractional CMO Podcast: From Strategy to Visibility for Marketers and Leaders
Caroline Warnes joined The Fractional CMO Podcast to discuss LinkedIn strategy, long-cycle B2B content, repurposing and staying visible in an AI-heavy landscape.
Caroline Warnes
Nov 261 min read
How to Track ROI From AI in Marketing: 5 Metrics Every CMO Needs
Five ROI metrics every CMO should add to their reporting pack to measure AI content investments. Balance upside with guardrails to prove AI’s value in B2B marketing
Caroline Warnes
Sep 53 min read
Quick Wins vs Brand: The Scale-Up Marketing Dilemma
Should founders prioritise quick wins or brand? Discover how scale-ups can build trust while chasing traction with a strategy that does both.
Caroline Warnes
Sep 15 min read
Is a Fractional CCO Just a Freelancer? Here's the Real Difference
Fractional has become the corporate buzzword of 2025: fractional CFOs, fractional CMOs, fractional HR. At this rate, executive leadership...
Caroline Warnes
Aug 225 min read
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