What we do for you
We work with Australia's leading organisations to create content that informs, persuades and performs. And we support internal teams to use it well: in sales conversations, investor updates, product launches and everything in between.
Whether we’re leading the strategy or shaping the words, our job is always the same: make your content count:
High Impact Content
We create rigorously researched, beautifully written assets that build confidence, strengthen your brand and win buy-in - even from the most sceptical audiences.
Flexible Commitment
Whether you need full-service retainer support or a lighter-touch arrangement, our model adapts to your needs.
On-Demand Expertise
Plug in our team for end-to-end content production, or engage one of Australia's most experienced Chief Content Officers on-demand to shape and steer your content marketing.
Value + Quality
You get senior-level strategic leadership and flawless execution - without the overhead of a full-time executive hire.
Who we are
CAROLINE WARNES
Managing Director & Chief Content Officer
Caroline Warnes is recognised as one of Australia’s most experienced B2B content strategists, with more than two decades spent at the intersection of media, marketing and communications. She partners with directors, CEOs and senior leadership to design and deliver strategic content that resonates both internally and with external stakeholders, driving engagement and influencing decision-makers at every level.
Caroline is also the author of The Six-Week AI Content Sprint, a practical playbook for B2B marketers navigating the shift to AI-enabled content operations. The book reached the Top 5 Global Marketing Books on Amazon’s Kindle store within its first month of release, reflecting strong demand for structured, human-centred approaches to AI adoption.
Caroline’s approach combines deep industry insight with rigorous research and a flair for storytelling, ensuring every asset supports measurable business outcomes. She began her career as a technology journalist and editor for one of Australia’s largest publishers before moving into senior in-house roles. She has led communications and media for an Australian government-owned aviation organisation and held strategic content marketing positions at a global commercial law firm and a listed technology company.
As a fractional content strategist, Caroline delivers senior-level strategy and execution without the overhead of a full-time hire - bringing premium agency thinking and hands-on leadership to every engagement.