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B2B content marketing insights
(+ a bit of OGC news)


Why Every Founder Needs a Brand in 2025
Building a founder brand is not about self-promotion - it's about trust. Here's why it's time to sart showing up online with confidence and authenticity, and how you can do it.


Starting a Consulting Business in Australia: Hangout For New Founders and Those Finding Their Way
I’ve created a small corner on Instagram to share what I’ve learned (and what I’m still learning) about building a consultancy, a business and a life that fits.


Audience Insight: The Hard Work That Makes AI Content at Scale Possible
AI tools make it easy to skip the hard work of audience research - but that’s where real B2B content strategy begins. Learn why personas still drive pipeline and trust in 2025.


Caroline Warnes on The Online Prosperity Show: The Art and Science of Great B2B Marketing Content
Only Good Content founder Caroline Warnes joins Prosper Taruvinga on The Online Prosperity Show to discuss her journey from journalist to agency founder. She shared how Only Good Content began, what makes great B2B content stand out, and why the best marketing blends creativity with strategy and substance.
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