Start here: When things aren't quite right
Before jumping into strategy, let's work out what's actually going on.
Content Health Check – $1,500 ex GST
You're thinking: “Why isn’t my content working even though my marketing systems are in place?”
If you suspect the content machine is working but the words are not, this is the place to start. We review three flagship assets and give you clear, practical fixes you can apply straight away.
Founder Marketing Kickstart – $1,500 ex GST
You’re thinking: “We’ve raised the capital, but our pitch deck, website and sales copy all say different things. We need a clear story that makes us look credible with investors, customers and early hires.”
If you’re a post–Series A or scale-up founder who isn’t ready for a full-time marketing team, this is the place to start. We'll review your existing messaging and collateral, then draw up a clear and achievable plan for the next 90 days to tighten up your story and help you focus your marketing efforts.
Content System Diagnostic – $3,000 ex GST
You're thinking: "What’s wrong with my content marketing. Is it the content, the systems, or the process?”
If the whole content engine feels clunky, we dive into your sales and marketing ecosystem, unpack what's working, what's missing and what needs to change. You leave with a practical plan to get things moving.
Sprints: When you know what you need to build
Once you're clear on the problem, sprints help you move quickly on the solution. Each sprint embeds us in your team for 1–2 days a week so we can build momentum together.
Narrative Sprint (4-6 Weeks)
You're thinking: “How do we create a clear content narrative that everyone in the business can use?”
We'll build the narrative foundations that can be used right across the business, from marketing and customer-facing content, to investor and partner communications. We'll build your audience personas and priorities, story pillars and the ideas that carry through your content. Walk away with a 12-month plan for campaign and content ideas that support your narrative.
AI Content Marketing Sprint (6 Weeks)
You're thinking: “How do we make our content marketing processes AI-ready?”
If you're happy with the foundations of your content program and are ready to take the next steps, we optimise your program for AI: introducing the tools, and setting up the governance, workflows and editorial standards that keep quality intact.
Content Marketing Function Builder Sprint (12 Weeks)
You're thinking: "How do we build a content marketing function from scratch?"
If you're just starting out with content marketing, we help you build the function end-to-end: strategy, systems, publishing rhythm, and the ideas and capability to keep it going.
After that: Ongoing support
Once the heavy lifting is done, we can stay close as your embedded content leader. Support is flexible, but often includes:
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Strategy & Roadmapping – keeping content aligned with priorities
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AI Editorial Workflows – safe, responsible AI adoption
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Capability & Alignment – coaching and frameworks to lift the team
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Performance & Governance – metrics and processes to prove impact
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Executive Advisory – on-call guidance for leadership
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High-Stakes Content Support – hands-on support for content that needs executive guidance.