Learn how to build a brand narrative framework that connects across customers, staff and investors. Only Good Content's practical guide explains why the best B2B stories start with one strong idea - and how to capture it so every audience understands and uses it.

I’ve finally done something I’ve been threatening to do for years - I wrote a book. The Six-Week AI Content Sprint is for marketing leaders who want to bring AI into their content engine without losing the human edge. In just six weeks, it gives you a roadmap to build trusted, scalable processes that actually work, right across the business.

Five ROI metrics every CMO should add to their reporting pack to measure AI content investments. Balance upside with guardrails to prove AI’s value in B2B marketing

Fractional has become the corporate buzzword of 2025: fractional CFOs, fractional CMOs, fractional HR. At this rate, executive leadership...

B2B marketers are producing more content than ever — but sales still isn’t using it. This post explores the real causes of the content activation gap, why AI may be making it worse, and what needs to change across people, process and tools to fix it. If your content isn’t getting picked up, the problem isn’t just what you’re creating — it’s how it moves.

AI content fatigue threatens B2B trust and SEO. Adopting a balanced approach, combining AI efficiency with human insight, keeps prospects engaged throughout the B2B sales cycle.