AI tools make it easy to skip the hard work of audience research - but that’s where real B2B content strategy begins. Learn why personas still drive pipeline and trust in 2025.

Learn how to build a brand narrative framework that connects across customers, staff and investors. Only Good Content's practical guide explains why the best B2B stories start with one strong idea - and how to capture it so every audience understands and uses it.

I’ve finally done something I’ve been threatening to do for years - I wrote a book. The Six-Week AI Content Sprint is for marketing leaders who want to bring AI into their content engine without losing the human edge. In just six weeks, it gives you a roadmap to build trusted, scalable processes that actually work, right across the business.

Your investor pitch deck convinces investors. But scaling a business means turning that idea into a content strategy that connects with customers, employees, and partners. Here’s how to bridge the gap.

Should founders prioritise quick wins or brand? Discover how scale-ups can build trust while chasing traction with a strategy that does both.

B2B marketers often ask how to scale messaging across personas. The answer is not “one message to rule them all.” Scale your ideas, focus on priority personas, and build from a narrative spine. Consistency lies at the idea level, not the messaging pack level.

LLM-powered tools like ChatGPT and Google SGE are changing how content is discovered. It is no longer about isolated pages — it is about patterns, consistency and credibility across your site. This post explores why brand storytelling and content structure now matter more than ever for B2B marketers.

AI content fatigue threatens B2B trust and SEO. Adopting a balanced approach, combining AI efficiency with human insight, keeps prospects engaged throughout the B2B sales cycle.