More words don’t always mean more impact in the world of B2B content. Facts don't always persuade, so it's critical to ‘till the soil’ before planting your message. Discover practical ways to make your content land without adding another paragraph.

Learn how to build a brand narrative framework that connects across customers, staff and investors. Only Good Content's practical guide explains why the best B2B stories start with one strong idea - and how to capture it so every audience understands and uses it.

I’ve finally done something I’ve been threatening to do for years - I wrote a book. The Six-Week AI Content Sprint is for marketing leaders who want to bring AI into their content engine without losing the human edge. In just six weeks, it gives you a roadmap to build trusted, scalable processes that actually work, right across the business.

Five ROI metrics every CMO should add to their reporting pack to measure AI content investments. Balance upside with guardrails to prove AI’s value in B2B marketing

Should founders prioritise quick wins or brand? Discover how scale-ups can build trust while chasing traction with a strategy that does both.

B2B marketers often ask how to scale messaging across personas. The answer is not “one message to rule them all.” Scale your ideas, focus on priority personas, and build from a narrative spine. Consistency lies at the idea level, not the messaging pack level.

B2B marketers are producing more content than ever — but sales still isn’t using it. This post explores the real causes of the content activation gap, why AI may be making it worse, and what needs to change across people, process and tools to fix it. If your content isn’t getting picked up, the problem isn’t just what you’re creating — it’s how it moves.

AI writing has tells. Once you spot them, you can’t unsee them: rigid rhythm, empty strategy-speak, and slogans that sound good but say nothing. Discover the eight most common signs your copy was written by AI - and how to spot them in the wild.