Ever wondered how your conversations with an AI evolve over time? I ran a small experiment with ChatGPT and ended up with a surprisingly accurate snapshot of how my own use of AI has changed: from quick copy tweaks to full editorial systems, product development and the occasional cat-related mystery.

Not all thought leaders sit in the executive suite. Many are SMEs with the insight and judgement to shape how an industry thinks. This piece helps CMOs find those voices, elevate them and build a thought leadership program that audiences trust.

Building a founder brand is not about self-promotion - it's about trust. Here's why it's time to sart showing up online with confidence and authenticity, and how you can do it.

I’ve created a small corner on Instagram to share what I’ve learned (and what I’m still learning) about building a consultancy, a business and a life that fits.

AI tools make it easy to skip the hard work of audience research - but that’s where real B2B content strategy begins. Learn why personas still drive pipeline and trust in 2025.