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How to Build a Brand Narrative That Connects Across Every Audience
Learn how to build a brand narrative framework that connects across customers, staff and investors. Only Good Content's practical guide explains why the best B2B stories start with one strong idea - and how to capture it so every audience understands and uses it.

Caroline Warnes
Oct 123 min read


The 3-Step Recipe for Writing That Still Feels Human in the Age of AI
In a world flooded with AI-generated copy, great writing still depends on human judgement. Our three-step recipe for slow, considered content helps marketers to cut through the sameness. Discover how to balance AI speed with editorial craft, protect your brand voice and create B2B content that feels real.

Caroline Warnes
Oct 53 min read


The Six-Week AI Content Sprint: A B2B Content Marketing Book for Today’s AI Era
I’ve finally done something I’ve been threatening to do for years - I wrote a book. The Six-Week AI Content Sprint is for marketing leaders who want to bring AI into their content engine without losing the human edge. In just six weeks, it gives you a roadmap to build trusted, scalable processes that actually work, right across the business.

Caroline Warnes
Oct 12 min read


10 Overused Words in B2B Content + What to Say Instead to Sound Human, Not AI
B2B content is crowded with the same buzzwords and clear AI tells. This guide highlights the 10 most overused words in B2B content and shows better alternatives. Learn how to cut filler, be specific and keep your content sounding human so it builds trust with audiences and performs better in search and AI results.

Caroline Warnes
Sep 263 min read


LinkedIn Strategy for Founders in 2025: 4 Out-of-the-Box Moves Beyond the Algorithm
LinkedIn strategy for founders in 2025 isn’t about chasing the algorithm. Discover four out-of-the-box moves to cut through the noise: send better signals, build micro-communities, make content compound and treat authenticity as your moat. Practical steps for startup and scale-up founders who want LinkedIn to drive growth, capital and talent.

Caroline Warnes
Sep 224 min read
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