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Why Every Founder Needs a Brand in 2026
Building a founder brand is not about self-promotion - it's about trust. Here's why it's time to sart showing up online with confidence and authenticity, and how you can do it.

Caroline Warnes
Nov 8, 20253 min read


Trust Is Taking a Nosedive. Here’s How Great Ideas, Humans and Content Can Fix It
As trust in institutions falls, business has a rare chance to lead. Learn how good B2B marketing content - grounded in truth, empathy and expertise - can rebuild belief, strengthen credibility and keep your brand trusted in a noisy, AI-driven market.

Caroline Warnes
Oct 25, 20253 min read


Why B2B Content Needs Its Champagne Moments
In a world where AI makes content a commodity, discover why scarcity, care and human touch create the shimmering moments your audience remembers.

Caroline Warnes
Sep 16, 20254 min read


Beyond the Bot: How to Safeguard Trust as AI Content Fatigue Hits
AI content fatigue threatens B2B trust and SEO. Adopting a balanced approach, combining AI efficiency with human insight, keeps prospects engaged throughout the B2B sales cycle.

Caroline Warnes
Jul 12, 20254 min read
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