Most B2B marketers use brand voice and format prompts, but skip the one that makes AI outputs sound human — a style prompt. Without it, your content risks blending into the AI crowd and eroding trust. Learn why a great style prompt belongs in every AI toolkit, and how to combine it with strong foundations and human review for content that stands out.

Most AI prompts for blog ideas produce generic, serviceable lists. By adding audience and timing details — for example, “What are senior Australian B2B marketers asking you about right now?” — you can generate timely, market-relevant topics. This simple ChatGPT prompt hack delivers audience-specific ideas in minutes, giving you a lightweight alternative to costly intent data tools for sharper B2B content planning.

LLM-powered tools like ChatGPT and Google SGE are changing how content is discovered. It is no longer about isolated pages — it is about patterns, consistency and credibility across your site. This post explores why brand storytelling and content structure now matter more than ever for B2B marketers.