Building a founder brand is not about self-promotion - it's about trust. Here's why it's time to sart showing up online with confidence and authenticity, and how you can do it.

LinkedIn strategy for founders in 2025 isn’t about chasing the algorithm. Discover four out-of-the-box moves to cut through the noise: send better signals, build micro-communities, make content compound and treat authenticity as your moat. Practical steps for startup and scale-up founders who want LinkedIn to drive growth, capital and talent.