More words don’t always mean more impact in the world of B2B content. Facts don't always persuade, so it's critical to ‘till the soil’ before planting your message. Discover practical ways to make your content land without adding another paragraph.

In a world flooded with AI-generated copy, great writing still depends on human judgement. Our three-step recipe for slow, considered content helps marketers to cut through the sameness. Discover how to balance AI speed with editorial craft, protect your brand voice and create B2B content that feels real.

B2B content is crowded with the same buzzwords and clear AI tells. This guide highlights the 10 most overused words in B2B content and shows better alternatives. Learn how to cut filler, be specific and keep your content sounding human so it builds trust with audiences and performs better in search and AI results.

Most B2B marketers use brand voice and format prompts, but skip the one that makes AI outputs sound human — a style prompt. Without it, your content risks blending into the AI crowd and eroding trust. Learn why a great style prompt belongs in every AI toolkit, and how to combine it with strong foundations and human review for content that stands out.

Most AI prompts for blog ideas produce generic, serviceable lists. By adding audience and timing details — for example, “What are senior Australian B2B marketers asking you about right now?” — you can generate timely, market-relevant topics. This simple ChatGPT prompt hack delivers audience-specific ideas in minutes, giving you a lightweight alternative to costly intent data tools for sharper B2B content planning.

AI writing has tells. Once you spot them, you can’t unsee them: rigid rhythm, empty strategy-speak, and slogans that sound good but say nothing. Discover the eight most common signs your copy was written by AI - and how to spot them in the wild.