AI writing has tells. Once you spot them, you can’t unsee them: rigid rhythm, empty strategy-speak, and slogans that sound good but say nothing. Discover the eight most common signs your copy was written by AI - and how to spot them in the wild.

Why content specialists need to rethink the term 'thought leadership'.

Over the past two weeks I’ve been sharing some of my best tips for better marketing communications data collection, analysis and...

Last week’s article covered some high-level tips for better marketing and communications data collection. This week I’m continuing the...

Ahhhh, data - who doesn’t love it? Well if you’re anything like me, ‘love’ is a bit of a stretch. After all, many of us went into...