LLM-powered tools like ChatGPT and Google SGE are changing how content is discovered. It is no longer about isolated pages — it is about patterns, consistency and credibility across your site. This post explores why brand storytelling and content structure now matter more than ever for B2B marketers.

As AI reshapes content production, strong editorial judgement is more important than ever. This article explores what most content job descriptions miss in 2025—from fact-checking and brand alignment to strategic oversight. Learn what to look for in a modern Head of Content and why this role now demands seniority, not just speed. Ideal for marketers, founders and hiring leads building AI-era content teams.

AI content fatigue threatens B2B trust and SEO. Adopting a balanced approach, combining AI efficiency with human insight, keeps prospects engaged throughout the B2B sales cycle.

AI writing has tells. Once you spot them, you can’t unsee them: rigid rhythm, empty strategy-speak, and slogans that sound good but say nothing. Discover the eight most common signs your copy was written by AI - and how to spot them in the wild.

Why content specialists need to rethink the term 'thought leadership'.