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Life Under Lockdown and the Case for Good Content

With parts of Australia now back under lockdown, it’s timely to revisit how media consumption has changed in the 15 months since the start of the pandemic - changes that are likely to remain for the foreseeable future.

As reported in our recent white paper, Strategic Content Partnerships, the pandemic has been a significant driver of demand for online content. With many people staying at or close to home, consumption of B2C content has increased sharply as people seek out news and information, or just look to alleviate boredom.

Demand for B2B content is also high, and is likely to continue to climb, as many traditional corporate networking events and meetings have shifted to a virtual or hybrid format since the onset of the pandemic.

Without as many in-person interactions, executives and sales teams will need to arm themselves with interesting and insightful digital content to engage prospects and open


In other words - if you’ve always relied on the power of your presence in meetings and shaking hands at networking events to generate leads, you might need to think differently about how you’re getting the word out there about your ideas, products and services.

Good luck to everyone out there who is in lockdown - stay safe!

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