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How to Solve Your Content Creation Headaches with Strategic Content Partnerships [Free White Paper]

Updated: May 19, 2021

Today Only Good Content is pleased to release Strategic Content Partnerships: Content Creation, Evolved.

This new white paper proposes a more efficient and strategic way for marketing and communications leaders to engage with external content creators beyond traditional freelancer and 'by the hour' consultant retainer arrangements.

Why is this important in 2021?

The COVID-19 pandemic has been a significant driver of demand for online content for both personal and business use.

At the same time, demand for in-house writers and strategic content creators is also increasing.

Marketing and communications leaders are competing for quality candidates. One way to solve this issue is to tap into so-called 'alternative’ workforces (including contractors, freelancers and consultants). However, there is an opportunity to manage these alternative workers more strategically (i.e. to meet the organisation’s longer term goals).

Strategic content partnerships are an evolution of traditional models of engagment with external providers to create strategic content.

These arrangements will help organisations develop high-quality content, quickly and reliably, with clear oversight of deliverables and easier attribution of return-on-investment (ROI) in content development.

Finally, strategic content partnerships are more flexible than other external engagements, supporting organisations who wish to scale their content production efforts up and down as required.

Find out more and get your copy


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